The World Is Coming to It’s Senses!
Okay, maybe not….and truth be told I don’t think it’s ever really going to happen, but occasionally a teeny tiny part of it will do something that impresses the shit outta me with it’s reason and intelligence.
Case in Point: I picked up this week’s Staples flyer…umm, I guess if you live outside of Canada you don’t know what Staples is - it’s an office supply big box chain, similar to Office Max in the United States - crappy service, good prices, etc. Anyhoo, I picked up this flyer…and there, on Page 13, in the laptop section of Page 13, at the bottom right hand side of Page 13, read the following: “Kid”…..sorry, I was channeling Arlo Guthrie there for a second….Alice’s Restaurant anyone? Anyhoo, what it said on Page 13 was this: (and I’m actually quoting here) “Includes Free Downgrade to Windows XP!” Yes, there actually WAS an exclamation point there.
First I laughed, then I wept…tears of joy, of course. Had I been in the market for a new laptop I would have purchased one. Shit, I very nearly bought one anyway just because of that! (that last exclamation point was mine, by the way, licensed under Creative Commons and all that) I didn’t buy one though…I’m still saving my dollars, pesos and euros for a Mac.
However, speaking as someone who knows about as much about technology as Hunter S. Thompson did about moderation, I still think that Billy Gates really missed the marketing mark with Vista. Apparently (so I’ve been told) Windows Vista runs amazingly well on a high end machine with pantlods of ram and a Sooper-De-Dooper Processor (I believe Intel makes both the Pentium and the Sooper-De-Dooper Processors) however, those of us that ain’t Spec-Heads and have ‘okay’ computers (note the clever Radiohead reference there) have to suffer through Vista’s…uhh…’quirks’, to put it mildly.
Billy G. should have kept XP as the ‘People’s Platform’ and marketed Vista as the ‘High End” Operating System that all the cool kids are using. In doing that, not only would he have spared peasants such as Yours Truly the Agony of Vista, but he may have even lured some of the Apple ‘Early Adopters’ and ‘Gotta Have The Slickest and Newest’ Uber geek types (sorry, I don’t know to put those little uumlautes over the ‘u’ in uber. Hell, I can’t even spell uamlauttes) over with his clever marketing.
Hey Willy Gates - if you need any other ideas, call me….I’ll work for beer….oh and a copy of XP….or maybe a Mac.
Of course, I’m just sayin….
Stevie Z



